Pinten Manifesto
I founded Pinten in 2014 because I realized that the access to honest innovation is limited. Customers are disappointed by the superficial execution, high costs, lack of vision, and poor leadership, to name several recurring complaints about innovation consulting firms.
I learned that great businesses, products, and services usually start with honest questions like: “What if …?”
“How can we …?”
“I wonder when …?”
“Who would use …?”
“Why do people …?”.
And it’s such a shame knowing that 90% of all these questions didn’t get a proper answer or any answer.
Because starting to work on any innovation is a hard thing. And working daily on your innovation is even harder. As an innovator, you might not have the people, the money, the time, the energy, the courage, the motivation, or the results (some of them or all of them). And if you don’t commit to all these, chances are you will give up. Because there will be tens of occasions when things will go wrong. Like really wrong. And panic will eventually make you stop.
At Pinten we believe there are many great businesses yet to be discovered. More and better than anytime in our history. And we’re excited to live in this era when more and more people are open to sustainability, ethics, and inclusion. We believe a business is a scalable way to make principles and common sense shine. We’re not afraid of the barriers. Barriers are actually higher bars to be overrun. And we’ll find the WAY to channel your WHY. Because we’re a crazy bunch of passionate “make it happen-ers”. And we don’t give up when others do. We do it wrong until we do it right.
Our role at Pinten is to spur and amplify honest innovation. We aim to make innovation available for as many ethical companies as possible regardless of their stage. That’s our mission as an independent innovation lab. Because we were born to provoke reality until the positive change becomes inevitable.
Yes, it’s hard to design the future. But we love doing it. Do you?
